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YouTube: AI ensures significantly more age-restricted videos

In the future, YouTube will use artificial intelligence to take action against adult content on the platform. These are now to be marked more often as age-limited with the help of the automated mechanisms, as The Verge reports. As a result, YouTube expects a sharp increase in age limits. The use of AI should help to identify affected content more effectively. So it says in a new entry on YouTube's official blog:

Going forward, we will build on our approach of using machine learning to detect content for review, by developing and adapting our technology to help us automatically apply age restrictions.

The new measure could lead to restrictions for creators and users

One consequence of the project is that adult users will probably have to log in more frequently in the future in order to consume videos - even if an age-restricted YouTube video is played on a third-party website. In particular, viewers in the EU must expect even more far-reaching consequences. For example, if YouTube is unable to verify their age, some users may be asked once to show their identity card or credit card.

YouTube recognizes that the increased use of artificial intelligence can also lead to problems. It was recently announced that YouTube would use more human moderators again in the future when it came to uncovering problematic content, which might contain misinformation. Because many videos, which actually did not violate the guidelines, were wrongly removed by the AI ​​filters. YouTube expects similar errors from the use of automated mechanisms in this case as well. YouTube is countering these expected problems by enlarging the team that is supposed to deal with complaints from video producers.


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One concern that is likely to arise, especially among creators who can monetize their videos as part of YouTube's affiliate program, is a possible impact of the measure on their earning potential. According to YouTube, however, users should hardly have to expect any new consequences in this regard. Because the affected videos are very likely to violate the guidelines for advertising-friendly content anyway. Accordingly, the responsible users would have to reckon with a limited or non-existent possibility to place advertising in any case. Furthermore, creators have to be prepared to see their age-limited videos less often on the start page.

YouTube wants to be more child-friendly

The decision to be more stringent against unlabeled adult content is another step in YouTube's ongoing effort to make the platform more kid-friendly. However, not all of these efforts go far enough. It was only recently announced that YouTube would face a lawsuit worth billions due to inadequate child data protection. YouTube maintains that the platform is not a place for children under the age of 13 and that the YouTube Kids app was developed specifically for them instead.