Who uses TikTok What is their population

TikTok is not the sound of a clock, nor is it an accidental spelling mistake or the modified brand name of a well-known sucking dragée company. Above all, TikTok is the app of the hour. Based on the first hypothesis, however, TikTok is a video app that advertises with the motto "Make Every Second Count". The app is currently experiencing a huge hype and is overtaking big names such as Instagram, Snapchat and YouTube in the download charts. With 45.8 million downloads within three months, it was the undisputed number 1 among download apps in 2018 and this trend will continue in 2019.

The rapid rise is largely thanks to the huge Asian market, from which it also has the most downloads. But this is also due to the fact that the app comes from China and automatically generates a higher sales market due to the enormous number of inhabitants. In China, it is one of the most popular apps and is installed on around 14 percent of Chinese smartphones. With an estimated population of around 1.4 billion, that's an incredible 200 million.

The trend has now spilled over to Europe and the USA. The monthly usage rate in Germany is currently 4.1 million people with a download rate of 8.8 million. In comparison, the monthly consumption in the Middle Kingdom is an incredible 500 million users. In the US, the app passed Facebook, Instagram and Snapchat for the first time last September and held first place in Apple's App Store for weeks.

What is TikTok anyway?

But enough of numbers and forecasts, we come to the most important question. What is TikTok anyway? TikTok is a smartphone video app for short video clips. The so-called musers adapt well-known music videos or pop-cultural role models with the help of lip synchronization, also known as lipsync videos. Anyone who now sees similarities or parallels to Musical.ly is correct in their assumption. TikTok is namely the successor to Musical.ly and was only recently taken over by the Chinese app developer ByteDance Technology. However, it is not just a user tool with which users can shoot short video clips, but similar to YouTube, it is also a video platform with millions of self-made videos and thematic hashtags that are tailored to the interests of the users.

The app is particularly popular with children and young people because it is easy and straightforward to use. More than 40 percent of users are therefore under 18 years old. This also shows the influence of those age groups that are very often underestimated and that have unimagined reach. TikTok has already brought out its first stars with the two 16-year-old German twins Lisa and Lena. The twins have a remarkable 32 million followers on TikTok and over 14 million on Instagram. This makes them one of the most successful social media stars that the social media world has ever produced.

Marketing opportunities

The app is of course extremely attractive from an economic point of view and is already attracting various large investors. Marketing operators observe the scene very closely and see a huge sales market in it. A number of campaigns have also been started on the app and products have been placed. The film distributor Universal Pictures and other large brand companies have already advertised successful projects on TikTok. At the last Super Bowl event, NFL partner SportsManias also made a first attempt and at the same time announced the outstanding and future role of social media channels such as TikTok in promoting brands.

TikTok is definitely growing in popularity and seems to be the next big discovery in the social media world. Their popularity can also be seen in the fact that analysts included the Chinese TikTok manufacturer ByteDance in the list of the 50 most innovative companies in the world a year ago. Facebook, Snapchat, Instagram, Whatsapp and Co. can dress warmly. A new generation is growing up.

Image by TheVisualsYouNeed via stock.adobe.com

Huseyin Kocintar

studied theater, film, media and philosophy at the University of Vienna. He is currently working for Netzpiloten and is also doing a doctoral degree at the Institute for Philosophy.

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Tags: facebook, instagram, Musical.ly, NFL, Snapchat, TikTok, universal pictures, video apps, WhatsApp