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Kickstarter design that leads to successful crowdfunding

Kickstarter made it a lot easier to start a business, but running a successful competition that meets your funding goals isn't always as easy as making potato salad. Kickstarter design plays a big role here! Campaigns that look professional are more trustworthy, and more trust means more supporters (and more money).

But design costs money. And if you had money, you wouldn't be running a crowdfunding campaign! Logical. So what can entrepreneurs do?

Fortunately, there is the internet. Crowdsource-based design providers (like 99designs. Oh hey!) Allow aspiring entrepreneurs to deliver amazing designs at an "I-haven't-even-started-a-successful-crowdfunding-campaign" price.

But what do you do with all these great designs? Read on for crowdfunding design inspiration based on crowdsource.

Kickstart your brand identity

Have you ever heard of a product that sounded like it really was great, but if you google the company you will see that their company logo looks like it was designed by the 9 year old nephew and their website was taken back in time from the Landed here in 1996? And you judge them for it and choose not to buy their product? You don't want that to happen when a potential backer looks at your Kickstarter page.

Designing a company logo before starting your campaign shows people that you have invested time and energy in your project. A professional Designer a great Having a logo designed before you start takes the whole thing to a whole new level and shows that you not only have the drive, but also the skills. You understand who your customer is, what your product is and you take on the competition from day one.

Do you want evidence? Let's take a look at a few successful campaigns that started with a logo:

HaloVino wine glasses

Former sommelier Jessica Bell had a problem: many venues didn't allow visitors to bring glass containers. However, she was fed up with drinking good wine from cheap disposable cups. So she invented HaloVino, a shatterproof polymer wine glass, shaped like a real goblet and designed to highlight the best qualities in a wine.

Before Bell started her Kickstarter campaign, she came to 99designs to create the perfect logo that accentuates the unique element of her glass: the ring through which the glasses can be stacked.

Then she used the logo in her pictures and videos on Kickstarter. The result? HaloVino raised $ 26,647, or in other words, 78% more than their goal of $ 15,000. We drink to that!

“Designing my logo with 99designs enabled me to present myself on Kickstarter with a professional looking concept for relatively little money. I also loved the opportunity to ask my friends and family what they thought of the logo's appearance. That gave me a good excuse to share my upcoming plans to start a crowdfunding campaign with everyone. I was able to create excitement and excitement before starting the campaign, which is incredibly beneficial to have a successful campaign. "
—Jessica Bell, founder of HaloVino

The Freedom Case for Microsoft Surface

Tablet cases are a dime a dozen, so the inventors of FreedomCase for Microsoft Surface knew they had to come up with something to stand out. They came to 99designs looking for a logo that would highlight the unique flexibility of their product.

FreedomCase did a little research before they started. Testers found their product “straightforward” and “elegant”, which made it the ideal premium product. But people who buy (or endorse) premium products are even more insistent that the products they use are professionally made. By using their brightly colored, stylish logo in their image on Kickstarter (and having a great product), the FreedomCase team was able to raise $ 114,109, three times the $ 40,000 they were aiming for.

Design your campaign page

Unless you're Mark Zuckerberg, you won't meet potential investors in a t-shirt, sneakers, and faded jeans. The same goes for Kickstarter. You don't want to start a campaign that looks like you woke up in the middle of the night and just scribbled a few notes ... without putting on your glasses.

Many people underestimate the importance of the design of their Kickstarter site. You just upload a few pictures and make sure that your friend, who took the advanced German course, reads your draft again, right?

Not correct. There's a reason user experience design exists. The navigation and layout of a website can have a drastic impact on sales. This also applies to a Kickstarter page and participation: The way in which you design your content and explain the central points can determine the success and failure of your campaign.


The people behind WEMAGIN had one goal: online data protection. They invented a USB stick that users can plug into any computer and that gives them the ability to use the Internet without leaving any traces.

Originally, they still worked in the founder's living room and - like most startups - didn't have a particularly large budget, so they turned to crowdsourcing when they needed expertise that they didn't have in-house. This also included a professionally designed Kickstarter page. By being able to explain their security features, compare themselves to their competitors through a visual checklist, and highlight their packages, they raised nearly $ 55,000 ($ 5,000 more than their target).


WEMAGIN aren't the only ones who understand the need for a professional looking campaign site and the value of crowdsourcing. Mint came to 99designs to design parts of their IndieGoGo page for their oral health test.

Her designer was able to breathe life into her campaign page and refresh her list of perks. And now guess what! It worked! They raised nearly $ 120,000, or 326%, more than their original target.

Offer rewards that are truly rewarding

Many Kickstarter campaigns offer rewards that look like an afterthought. Sure, a coffee mug with your new great logo seems like a great gift for you and your mom and is a great opportunity to do some promotion, but you better take a second and think about it: Do your supporters really want a coffee mug with your company name on ?

Rewards that your supporters actually want can help make a crowdfunding campaign go through the roof and allow you to change your base from friends and customers who want the product to succeed to those who just do it for fun to do with the joy of growing.

Precision coffee grinder

When Handground needed money to start producing their precision mill, they went a step further in crowdsourcing and offered their supporters the opportunity to help them choose their own t-shirt from their competition finalists as a reward.

The result? A truly unique t-shirt that every coffee drinker would love to wear. And the coolest part was that the ink that was used to print each shirt was made from coffee! Oh, and their campaign was picked as a team favorite and became insanely successful. They raised over $ 300,000 (more than 10 times their original goal)!

Throw Board

It might sound like a project for surfers or skaters, but the throw board is designed for office workers who like to work at a standing desk but don't feel like the foot and leg pain that comes with it.

Just like Handground, the folks behind Wurf Board understood the importance of providing their Kickstarter investors with professionally designed rewards, so they asked our designers to create fun, classic surfer style t-shirts. The shirts look like clothes you would buy on the beach promenade, give your campaign a cheerful personality and ensure that the supporters take notice of you.

Litter Board was so successful - they raised $ 133,846 (with a goal of $ 100,000) - that they came back to 99designs a month later to design a limited edition version of their shirt.

Kickstarter Design doesn't end when the campaign ends

As important as the fundraising part of your journey is, the work doesn't stop there. Many entrepreneurs forget to incorporate an important part of the production process of their product into their budget planning: the packaging design.

If you've been in this situation yourself or just want your product to look as good as possible - think about what appeals to you more when you go shopping: the packaging of the branded products or that of the no-name products? Crowdsource design can give you a premium look for a start-up budget that will get sales rolling once the campaign is over and the real work begins.


ZenDock had a hugely successful campaign that raised over $ 100,000 for their docking station for Mac (267% of their target). When their campaign was over, they used some of their additional capital to design sleek, professional boxes for their product.

Your packaging turns the idea into reality: you always knew you had a great product, but the box gives it a professional touch, ready for business.

Bree Whitworth

It's not just entrepreneurs on Kickstarter who need to think about their packaging design: after a successful Kickstarter campaign to kickstart her music career, Bree Whitworth needed an album cover that reflected her quirky pop style to boost her music sales. For an artist with very limited financial resources, crowdsource design is a great option. Not only does it offer high quality design for a small price, but album covers (and other creative endeavors) are always popular among designers as it gives them the opportunity to be creative and help out a fellow artist.

If you're thinking about starting a Kickstarter campaign, it's because you have a great idea but money is tight. This is one of those situations where a small investment can go a long way. Image is important when you ask strangers to give you their money. The more professional your brand looks, the higher the chances of success.

Have you used design for crowdfunding before? Let us know in the comments!