What is considered indie makeup

All the feels: The Aura Company makes perfumes for the soul

“Sage that shit”, “emotionally available” or “forever feels”: What sounds like funny memes are actually the names of the products from the Berlin label The Aura Company. The still young brand is all about the healing powers ...

The story behind Kjaer Weis ’unique packaging

Before she became a make-up artist, Kirsten Kjaer Weis wanted to become an architect. Her passion for design is evident in her clean cosmetics brand Kjaer Weis, especially in the functional and eye-catching, fillable packaging. "Everything that surrounds us is important, even ...

On the road to success: How Plainly scores with sustainability + design

Artsem Kruk took the plunge into the beauty industry - and was rewarded. His brand for sustainable natural cosmetics, Plainly, is available in selected shops from London to Tokyo. Beauty Independent talked to the founder about growth, ...

This Place: The focus is on the feel-good effect

Selfcare has become much more present in our daily lives this year due to the pandemic. In stormy times, we strive all the more to do something good for our body and mind. For beauty brands, this trend holds a great opportunity - ...

Mask refresher: are they the new hygiene must-haves?

Wearing mouth and nose protection is now essential. But the masks sometimes have disadvantages: you sweat, get so-called "maskne" and the smell can be particularly annoying for sensitive noses. Mask refresher can offer a solution for this ...