Can Google sue other search engines

Other US states are suing Google for abuse of search engine power

Another antitrust lawsuit was filed in the US capital Washington on Thursday. 35 US states and three territories accuse Google of having illegally abused its market power in order to secure its monopoly on general search engines and advertising related to search results. This not only harms competitors, but also advertisers and consumers.

In October, the US government went to the same federal district court against Google's market power in search engines, backed by eleven US states at the time. The US government considers Google's partnerships with manufacturers of browsers, cell phones, automobiles, other networked devices and "smart" speakers as well as network operators to be illegal insofar as they give priority or even exclusive priority to Google's search engine. The 38 new plaintiffs would like to join this process.

New allegations

In doing so, they bring additional allegations against Google: In its widespread software for purchasing advertising on search engines, SA360, Google gives itself priority and refuses to support other search engines to the same extent. SA360 enables participation in auctions for advertising on Google's search engine, but not on Microsoft's search engine.

There are also differences in the design of the advertisements. SA360 only allows text ads that allow a call to the advertised company with a click for Google's search engine, but not for Bing. Alternative advertising buying tools would support Bing better, but would face restrictions on the part of Google. As a result, advertisers often refrain from advertising on Bing, which is financially damaging to Microsoft.

Specialized search engines, for example for travel bookings or restaurants, would be discriminated against by Google in the search engine. Google forbids pre-installation on devices or browsers in contracts, restricts the advertising that specialized search engines are allowed to place on the Google search engine, and blackmail access to extensive customer data. Behind this is a deliberately anti-competitive campaign to protect their own monopolies.

Google doesn't want to change anything

"This lawsuit calls for changes to the design of Google (search results and demands) that we place middlemen prominently instead of direct links to companies," said Google manager Adam Cohen in a blog post on Thursday. "Redesigning the search in this way would reduce the quality affect our search results. "

The allegations have already been examined and rejected by competition authorities in Brazil, Canada, Taiwan and the USA as well as courts in Germany and Great Britain. Google looks forward to taking its position in court.

The lawsuit is called Colorado et al. Google and is pending in the US Federal District Court for the District of Columbia metropolitan area under Ref. 1: 20-cv-03715.

Independently of this, ten US states sued Google on Wednesday over its advertising monopoly and a kind of cartel with Facebook. Also read what thissuing US states claim about Google's advertising cartel.


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