Lessons will be automated
How do your customers pay without you ASKing to pay the bill every time?
Do you like to ask for money from your students, parents or customers? Or does your stomach turn when you have to remind customers of an open invoice? It's not fun. Find out what you can do to make your customers pay for lessons automatically.
Nobody likes to ask for money or remind them of the unpaid bill, not even me. If your customer doesn't pay, then you suddenly find yourself in a very uncomfortable position. So today I would like to give you some tips on how you can securely automate your payment so that you never have to remind your customers of the unpaid bill again.
What can you do if your customer doesn't pay?
There can be different reasons why your customer doesn't pay. Most of the time, it's because he forgot to pay the bill. So it makes sense to politely remind him. I don't know about you, but it's always very uncomfortable for me. Especially when you have to remember a second or third time.
Since I was and still is very uncomfortable, I can understand that you feel the same way. I've tried a few strategies and I'd like to introduce you to the best ones here:
My 5 best strategies for a secure and automated payment & reminder
1. Email reminders
Memories are necessary and ok. The customer is much more uncomfortable than you when they know they forgot to pay a bill. If you feel uncomfortable addressing the customer directly, send them a polite short email without reproach! Two lines are enough with a polite reminder that his bill is still open. In the reminder, give all the details for a quick transfer: account details including owner, number, IBAN, BIC and amount.
2. Alternative to bank transfer
As an alternative to bank details, you can also set up a PayPal account. Then the customer has the choice between bank transfer and PayPal. You receive PayPal transfers only a few seconds after the customer has made the transfer. It's quick and easy. And you can see immediately whether the lessons have been paid for. If the lessons take place at short notice, the money is there directly via PayPal and the lessons can take place without any problems.
3. Get paid in advance
If you don't get paid for your lessons in advance, it's best to introduce it immediately. You could agree to pay in advance for several hours, for example a month. If an hour is canceled, you carry it over to the next month.
Example: The customer pays for 4 hours scheduled in January. But he only had 3 hours in January. Then in February he only pays 3 hours, although 4 are planned.
4. Pack the teaching program into lesson packages
Probably the best idea is to work out a specific teaching program in advance and divide it into lesson packages. The teaching program has an end goal and each lesson package has a single goal. If the customer wants to achieve the end goal, he can book the individual hourly packages and achieve intermediate goals. He pays each hourly package in advance and can decide for himself whether to continue afterwards. But who would want to stop in the middle of the way? This approach helps the learner to achieve his learning goals and you to regularly sell a new package to the learner in a very smart way.
Would you like to learn how to develop a classroom offering? Then work with me! I support language teachers in creating an offer that your customers will be happy to pay for.
5. Enable online booking
Can your customers also book lessons online? You can automate an online booking so that the customer pays for the lesson directly. Such automated payments can be implemented via online portals for language teachers or your own website. The customer books the lesson, for example a package of lessons, and can pay immediately. Tools such as Digistore24, Elopage, Stripe, PayPal and a few others are suitable as payment providers.
I myself work with Digistore24 and Elopage.
If your customers don't pay because they forgot, find a way you can automate the payment. You can do this either with automated reminders, with online tools or by having your customers pay in advance.
Read on: How do you protect yourself against class cancellations and short-term cancellations due to vacation, illness or bad weather?
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